Top Social Media Trends in New Zealand for 2024

Kia ora fellow Kiwis! As we head into the last quarter of 2024, it's time to take a look at the hottest social media trends that are making waves here in beautiful Aotearoa. Whether you're a business owner, a marketer, or just a keen social media user, these trends are set to shape the way we connect and engage online.

1. Authenticity is King

Gone are the days of overly polished and perfect posts. In 2024, Kiwis are craving realness. Authentic content that showcases the raw, unfiltered side of life is winning hearts and minds. Whether it's behind-the-scenes glimpses of your business, candid moments, or unedited photos, being genuine is the way to go. People want to see the real you, not just the highlight reel.

2. TikTok's Continued Rise

TikTok isn't just a passing trend – it's here to stay and it's growing stronger than ever. In New Zealand, TikTok's user base is booming, and it's becoming a powerful platform for brands to reach younger audiences. Creative and engaging short videos are key to capturing attention. So, if you haven't already, it's time to start TikToking!

3. Sustainability and Social Responsibility

Kiwis are passionate about the environment and social issues, and this is reflected in their online behaviour. Brands that prioritise sustainability and social responsibility are gaining traction. Share your eco-friendly practices, community initiatives, and efforts to make a positive impact. Authentic storytelling around these themes resonates deeply with New Zealanders.

4. Influencer Collaborations with a Twist

Influencer marketing is evolving. Instead of one-off sponsored posts, we're seeing a shift towards long-term partnerships and collaborations. Brands and influencers are co-creating content that feels organic and aligns with shared values. Micro-influencers, in particular, are gaining popularity for their authentic connections with niche audiences.

5. Interactive and Immersive Content

Interactive content is taking engagement to the next level. Think polls, quizzes, and augmented reality (AR) experiences. These elements not only captivate audiences but also encourage active participation. Whether it's an AR filter on Instagram or an interactive story on Facebook, get creative and invite your followers to join in the fun.

6. Local Focus and Community Building

New Zealanders have a strong sense of community, and this is mirrored in their online interactions. Local businesses and brands that tap into this community spirit are thriving. Share stories about your local roots, highlight partnerships with other Kiwi businesses, and engage with your audience on a personal level. Building a sense of belonging fosters loyalty and trust.

7. Video Content Reigns Supreme

Video content continues to dominate social media. From short-form videos on TikTok and Instagram Reels to longer content on YouTube, video is the preferred format for consuming information and entertainment. Investing in high-quality video production and storytelling is essential for capturing and retaining your audience's attention.

8. Social Commerce Boom

Shopping directly through social media platforms is becoming increasingly popular. With features like Instagram Shopping and Facebook Marketplace, social commerce is on the rise. Brands that seamlessly integrate their products into social media posts and stories are seeing higher conversion rates. Make it easy for your audience to shop without leaving their favourite apps.

9. Ephemeral Content and FOMO

Ephemeral content, like Instagram and Facebook Stories, continues to captivate users. The temporary nature of these posts creates a sense of urgency and FOMO (fear of missing out). Use stories to share limited-time offers, behind-the-scenes sneak peeks, and real-time updates. Keep your audience engaged with content that disappears after 24 hours.

10. User-Generated Content (UGC)

Encouraging your followers to create content for your brand is a powerful strategy. User-generated content not only builds trust but also fosters a sense of community. Run contests, feature customer reviews, and share user photos and videos. Celebrate your fans and let them be a part of your brand story.


As we navigate through 2024, these social media trends are shaping the way we connect, share, and engage online in New Zealand. Embrace authenticity, get creative with content, and build meaningful connections with your audience. Happy posting, and here's to the rest of a fantastic year in the world of social media!

Ngā mihi nui,

Ella Morrison

Founder, Morri Creative